90% of Australian Websites Are Not AI Ready
We audited 100’s of websites in the past week and I was surprised 90% of Australian websites did not have schema set up for their website.
What Happens to your Website Without Schema?
Without Schema:
What it means
- AI may ignore or misclassify your website
- AI can misunderstand your content
- Competitors with structured data are more likely to be cited in front of you
“Without schema, your website is background noise to AI.”
With Schema:
What it means
- AI understands exactly what your content represents
- Your site becomes easier to extract, summarise, and reference
When Schema is Implemented, Your Site Benefits From These Wonderful Things!
#1: FAQ
Why this matters for AI
FAQ schema clearly labels:
- What is a question
- What is the answer
- Which answers are safe to reuse
This allows AI systems to:
- Pull exact answers into AI Overviews
- Power voice and assistant responses
- Trust the structure instead of guessing from paragraphs
Without FAQ schema, AI sees text.
#2: LOCAL BUSINESS SCHEMA
Why this matters for AI
Local Business Schema includes key info like business name, address, phone number, opening hours, services, reviews, and location.
Your local listings look better in Google, AI can recommend you to local users and people who services open now.
Example:
For a business open during the christmas period, including information of your hours will support AI recommending you when a user searches “Beauty clinic open Boxing Day”
#3: REVIEW SCHEMA
Why this matters for AI
The google star ratings from google my business are shown and transferred to google listings.
Provides trust signals for AI and higher click through rates on your listings.
#4: PRODUCT SCHEMA
Why this matters for AI
Product price availability, and reviews in search.
Google and AI have the latest information to help customers choose your business to buy a product from.
