5 of the Best Marketing Weapons from GA4
The deadline for Google Analytics to be switched off is fast approaching – June 30, 2023. If you leave it too late, you will only have a basic migration and you will miss out on all the marketing weapons available from GA4. Today we show you our Top 5.
Re-Marketing Audiences that are Growing
Customers having the option to opt-in to Facebook advertising has seen diminishing returns. GA4 provides a new approach to overcome this issue.
GA4 enables site owners to take advantage of its cross-channel reporting and Google’s machine learning to match re-marketing audiences when cookies have been blocked.
Below is a great example of how you can create a re-marketing audience for users who have added to cart” but not purchased.
The same logic can be applied to users who have clicked “request a quote”, contact us. VERY POWERFUL WEAPON to optimise second and third clicks and win the sale.
Note: re-marketing audiences are not retrospective and can only be accumulated once you have set the audience up properly in GA4.
Powerful Segmentation & Predictive Analytics
Imagine exclusively targeting an audience that is most likely to buy in the next 7 days. With a custom GA4 set up, you can.
Yes, across all of your marketing channels and focusing on their user behaviour.
GA4 enables website owners to create audience segments based on events and time and across different platforms.
You can create new audiences such as
- Users likely to become a sale or sales lead in the next 7 days (ready to buy customers)
- Users likely to spend over X dollars in the next 30 days (high value customers)
Advanced Users – Can specifically target your GA4 audiences within your Google ads campaigns.
Google Suggested Audiences
Want to grow your business? Want to reach more new customers in a new market or industry? GA4 helps you do this.
Google uses the information set up within your GA4 account to suggest new audiences that may also benefit from your products/. Services.
To take advantage of this feature, you must collect the events and parameters that form the basis of these suggested audiences. These audiences can then be modified as necessary.
New Micro Conversions
Goals have been replaced by micro conversions in GA4. If you currently have Goals set up in Google Analytics, this is an important step in your GA4 migration.
A very small percentage of your customers in 2023 will purchase or enquire on their first click.
So setting up smart micro conversions are an excellent forward indicator of your future website success.
See below some of the new examples (such as video views and mobile users)
Better Data = Better Marketing Decisions
When set up properly GA4 can provide your business data with all the marketing information you need in simple-to-understand dashboards.
Say goodbye to spending hours consuming all these different marketing reports without any clear picture on how they relate to one another.
Examples of simple dashboards from ROI are below:
In 2023, most of your customers will be touching your brand across multiple digital platforms. User-based metrics from acquisition and demographics through to engagement and conversion, gives your business the insights on what parts of your marketing are REALLY working.
Don’t let your marketing get left behind!
Invest the time and resources into a new custom GA4 dashboard.
I hope you found the above article helpful.
If you want to add these new marketing weapons to your business, contact ROI today
Thanks for reading,
1300 650 274