Coming to Australia soon. Google just dropped some major updates to Search in the USA that represent the biggest leap forward in search technology since the original PageRank algorithm.
What’s happened in the past week
AI Mode launched in the US: Google now shows AI answers before website links. Australia doesn’t have it yet – probably coming in 2026. New search tools overseas: Voice search with camera, deeper AI research, smarter results.
🇦🇺 What This Means for Australia
Right Now
- Traditional Google search still works here for now
Coming Soon
- AI will answer questions before showing your website
- Voice and visual search will grow
- Local expertise will matter more
Watch For
- Google announcing Australian testing
- Tech news about local roll-outs
- Overseas friends mentioning changes
📈 What’s Working Now
ROI ranks number 1 for “AI Website Optimisation Australia” – You Beauty https://roi.com.au/ai-website-optimisation/
🌍 International Marketing Updates
Netflix & Coca-Cola using AI: Creating different ads for different audiences automatically – same strategy works for local businesses with different customer segments Small business AI success: 51% of SMEs using AI marketing tools reported 10%+ revenue increases – mostly from email personalisation and social automation Voice marketing growth: Brands preparing for voice search advertising as more customers talk to their phones instead of typing
🤖 AI Tools You Can Use Today
Content: ChatGPT writes social posts and emails Images: AI creates simple graphics for social media Scheduling: AI picks best times to post Keep it simple: One tool at a time, measure results.
That’s it.
The Reality: AI search is coming to Australia soon, but you have time. If you don’t’ have an AI Strategy, you are going to be left behind. We are moving into implementation phase.
Author Ewan Watt Founder & CEO – ROI Growth Agency 1300 650 274 Bachelor of Business in Marketing 25 years digital marketing experience