As of early 2026, AI-powered search engines like Gemini and Perplexity AI don’t *solely* rely on backlinks like traditional Google does, but they absolutely still factor into determining website authority and relevance – particularly when assessing the trustworthiness of information.
- Semantic Understanding: Current systems include advanced natural language processing, meaning AI evaluates the *context* of backlinks, not just the quantity. A backlink from a highly respected Australian industry body carries far more weight than one from a generic directory.
- Knowledge Graph Integration: AI now features integration with extensive knowledge graphs. Backlinks help AI understand how your business relates to entities and concepts within these graphs, improving visibility for relevant queries.
- Real-time Indexing & Validation: AI algorithms are increasingly capable of real-time indexing and validating information. Backlinks act as ‘votes of confidence’ that help AI confirm the accuracy and timeliness of your content.
In 2026, Australian businesses need to focus on earning high-quality, relevant backlinks from authoritative sources within their niche. This is especially important given the ACCC’s ongoing scrutiny of online advertising and the need for transparent, trustworthy information. Simply building a large number of links won’t cut it; the focus is on quality, relevance, and contextual authority.
Instead of navigating these complex technical requirements yourself, let our team at ROI.com.au handle your AI search visibility strategy. We can take care of all this for you.
