As of early 2026, ChatGPT and similar Large Language Models (LLMs) can generate marketing strategy outlines by analysing vast datasets of successful campaigns and consumer behaviour, then synthesising this into proposed tactics. However, it’s crucial to understand these are *suggestions* requiring significant refinement and technical implementation.
- Persona Development: ChatGPT now features advanced persona creation, building detailed customer profiles based on demographic data and online behaviour.
- Content Calendar Generation: It can propose a content calendar aligned with specific marketing goals, suggesting topics and formats.
- SEO Keyword Research: Current systems include integrated keyword research tools, identifying relevant search terms for Australian audiences.
- Competitor Analysis: LLMs can analyse competitor websites and social media, identifying strengths, weaknesses, and opportunities.
In 2026, Australian businesses must also consider compliance with the updated Online Safety Act and evolving data privacy regulations when implementing any AI-generated strategy. Furthermore, successful digital marketing in Australia requires localisation – understanding nuances in language, culture, and platform preferences (e.g., the continued importance of Facebook for older demographics). ChatGPT doesn’t inherently possess this localised expertise.
Instead of navigating these technical complexities and ensuring full Australian compliance yourself, let our team at ROI.com.au take care of all this for you. Contact ROI Growth Agency today to discuss a tailored marketing strategy designed for your business.
