Top AI Tools By Market Share In Australia In 2026
Many of your customers have stopped Googling. And you probably didn’t notice.
Here’s what you need to know about the top AI tools that are quietly stealing traffic
Top 6 AI Tools Ranked By Market Share In 2026
1. ChatGPT (OpenAI)
66-68% global market share | 900M weekly users
- Best for: Deep analysis, writing, coding, complex reasoning
- Handles long-form content and multi-turn conversations better than competitors
- Web search now built-in
Message for Australian Businesses
This is where most of your customers are starting their research journey
2. Google Gemini | AI Overviews
14-15% market share | Fastest growing platform
- Best for: Shopping, local search, instant answers in Google
- Appears directly in Google search results (billions of searches daily)
- Deep integration with Gmail, Docs, YouTube
Message for Australian Businesses
Still showing up in Google, but now competing with AI-generated answers at the top.
3. Microsoft Copilot
14% US market share | Embedded everywhere
- Best for: Work productivity, enterprise use
- Built into Windows, Office 365, Edge browser
- Free access through Microsoft ecosystem
Message for Australian Businesses
Your B2B customers are using this while working, it’s already on their computer
4. Grok (xAI)
3.4% market share | Highest user engagement time (8 min/session)
- Best for: Breaking news, trending topics, social media insights
- Real-time X (Twitter) integration
- Free for all X users
Message for Australian Businesses
Growing fast and strongly tied to social media conversations
5. Claude (Anthropic)
~2% consumer / 32% enterprise market share
- Best for: Technical tasks, long documents, enterprise security
- 42% of developer code generation market
- Preferred by developers and regulated industries
Message for Australian Businesses
If you sell B2B or work with corporates, this is where procurement teams are researching
6. Perplexity AI
2% market share | Highly valued by researchers
- Best for: Research, fact checking, finding sources
- Real-time web search with transparent citations
- Near instant responses for factual queries
Message for Australian Businesses
Your most thorough, high-value customers use this before making big decision
The Bottom Line
Most Australian businesses still don’t know this is happening
The Next Steps Are
- Make sure your website is easily read by AI machines – Schema data
- Optimise your website for natural language, voice search
- Expand your FAQs to proactively answer questions your customers ask in their research and discovery page.
