Instagram Reels are short-form video content, prioritised by Instagram’s algorithm to reach new audiences beyond your existing followers – functioning as a powerful discovery tool for Australian businesses in 2026.
- AI-Powered Editing: Current systems include advanced AI tools directly within the Reels editor, allowing for automatic caption generation, background removal, and object tracking for more professional-looking content.
- Collaborative Reels: Now features seamless collaboration with other businesses and creators, expanding reach and cross-promotion opportunities – particularly valuable for reaching niche Australian markets.
- Interactive Elements: Reels support polls, quizzes, and question stickers, boosting engagement and providing valuable audience insights.
- Direct Shopping Integration: In 2026, Instagram allows direct product tagging within Reels, enabling viewers to purchase items without leaving the app – streamlining the customer journey.
Australian businesses need to be mindful of ACCC guidelines regarding advertising disclosures when using influencer collaborations within Reels. Furthermore, ensuring content is culturally relevant and considers diverse Australian audiences is crucial for maximising impact. The platform’s algorithm increasingly favours authentic, engaging content over highly polished productions, so a focus on relatable storytelling is key.
Navigating these features and optimising Reels for business growth can be technically demanding. Instead of struggling with these complexities, our team at ROI.com.au can take care of all this for you. Contact us today to discuss a tailored Reels strategy for your business.
