Google Ads Quality Score is a diagnostic tool that estimates the quality of your ads, keywords, and landing pages. It’s a crucial metric because it directly impacts your ad rank and, consequently, how much you pay per click – a higher score means lower costs and better ad positioning.
- Keyword Relevance: As of early 2026, Google’s systems include advanced semantic analysis, meaning keyword relevance isn’t just about exact matches, but also about the *intent* behind the search.
- Expected Click-Through Rate (CTR): Google now features predictive CTR modelling, factoring in ad copy performance and historical data across similar Australian businesses.
- Landing Page Experience: In 2026, landing page experience is heavily weighted, with Google assessing page speed (crucial for mobile users), mobile-friendliness, and relevance to the ad copy – including compliance with Australian Consumer Law regarding clear pricing and guarantees.
A ‘good’ Quality Score in Australia generally sits at 7 or above. However, aiming for 9-10 is ideal. Scores below 5 significantly increase your costs and can limit ad visibility. Australian businesses need to be particularly mindful of landing page experience, as Google prioritises user satisfaction and transparency, especially regarding ABN display and clear return policies.
Instead of navigating these technical complexities and constantly optimising for Quality Score, let ROI.com.au take care of all this for you. Contact our team today and we can build and manage a high-performing Google Ads campaign tailored to your Australian business.
