You’re likely missing effective content distribution and discoverability mechanisms; simply publishing doesn’t guarantee readership. Google’s Search Generative Experience (SGE), now widely available in Australia as of December 2025, prioritises content that’s actively promoted and signals authority through structured data and engagement metrics.

Google’s SGE operates using a combination of ranking signals, but increasingly relies on ‘content freshness’ and ‘authoritativeness’. Google Business Profile (GBP) integration is crucial for Australian businesses – posts from a verified GBP, linked to blog content via structured data markup (Schema.org), can appear directly in SGE ‘AI Overviews’ for relevant local searches. Currently, Schema markup for articles, FAQs, and HowTo guides is heavily weighted. Google’s indexing system, as of December 2025, also considers Core Web Vitals (page speed, interactivity, visual stability) as a ranking factor, impacting SGE visibility. In 2026, Google is expected to further refine SGE’s ability to understand content intent through multimodal search (image, voice, and text combined), meaning optimised image alt-text and video transcripts will become even more important. Australian data privacy laws (Privacy Act 1988) require compliant data collection for any analytics used to measure engagement.

Essentially, SGE functions by analysing content, author signals, and user engagement to determine relevance and authority, then presenting this information in AI-powered summaries and search results.