Know What You Don’t

Upgrading to GA4 involves several steps, including creating a new GA4 property, migrating your data, and updating your tracking code. Here is a general overview

Google Analytics 4 (GA4) takes data privacy seriously and has several features in place to help protect user data.   Firstly, GA4 uses a privacy-first

GA4 offers a wide range of features that can help businesses and organisations track and analyse website and app traffic, user behaviour, and other important

Yes, GA4 supports e-commerce tracking, which allows you to track user interactions on your e-commerce website or app, and analyse key metrics such as revenue,

Yes, you can share Google Analytics 4 (GA4) data with other team members or stakeholders. GA4 allows you to share data with others by creating

Yes, you can integrate Google Analytics 4 (GA4) with other marketing and analytics tools. GA4 allows you to export and import data from other tools,