LinkedIn ads for lead generation work by targeting specific professional demographics with sponsored content, prompting them to submit their details directly within the LinkedIn platform via Lead Gen Forms, or driving traffic to dedicated landing pages on your website.
- Match Audience Targeting: As of early 2026, LinkedIn’s Match audience feature allows you to upload your existing customer lists (CRM data) and LinkedIn will identify similar professionals.
- Conversation Ads: Now features interactive ad formats like Conversation Ads, simulating a chat experience to qualify leads before capturing information.
- Lead Gen Forms (Optimised): LinkedIn’s Lead Gen Forms are pre-populated with user profile data, significantly increasing conversion rates – current systems include automatic data syncing with popular CRMs like Salesforce and HubSpot.
- Website Demographics: LinkedIn Insight Tag provides detailed website visitor data, enabling retargeting campaigns based on specific page views and actions.
In 2026, Australian businesses need to be particularly mindful of the updated Privacy Act and its implications for data collection. LinkedIn’s Lead Gen Forms assist with compliance by providing clear consent options and data handling protocols. Furthermore, LinkedIn’s advertising policies are regularly updated to reflect Australian Consumer Law, so staying current is vital for avoiding penalties.
Navigating these technical aspects and ensuring compliance can be time-consuming and complex. Instead of struggling with these intricacies, let ROI.com.au take care of all this for you. Contact our team today to discuss a tailored LinkedIn lead generation strategy for your business.
