Google Ads campaign structure is about organising your keywords, ad groups, and ads to target specific customer segments and maximise your return on ad spend. As of early 2026, a well-structured account allows Google’s AI to learn faster and deliver more relevant ads, crucial in a competitive Australian market.
- Campaign Level: Focus on broad marketing goals – Brand Awareness, Lead Generation, or Sales.
- Ad Group Level: Theme ad groups tightly around specific keyword sets. Current systems include Performance Max campaigns which leverage AI across all Google channels, but require careful audience signal input.
- Keyword Organisation: Utilise a mix of broad match modifiers, phrase match, and exact match keywords, continually refining based on Search Term reports.
- Responsive Search Ads (RSAs): Now features multiple headlines and descriptions, allowing Google to optimise ad copy for each search.
In 2026, Australian businesses must also be mindful of evolving privacy regulations and Google’s Privacy Sandbox initiatives. Accurate conversion tracking, compliant with Australian Privacy Principles, is essential for measuring ROI. Furthermore, utilising location targeting to focus on specific regions or postcodes within Australia is vital for local businesses.
Instead of navigating these technical complexities yourself, let ROI.com.au handle your Google Ads strategy. We can take care of all this for you. Contact our team today to discuss how we can optimise your campaigns for maximum growth.
