As of early 2026, removing fake Google reviews relies on utilising Google’s flagging system combined with demonstrating a pattern of inauthentic activity, and increasingly, leveraging advanced reputation management platforms that integrate directly with Google’s Business Profile API.
- Automated Flagging: Current systems include AI-powered review analysis within platforms like ROI.com.au, which automatically flags suspicious reviews based on language patterns, reviewer history, and IP address anomalies.
- Google Business Profile Dispute Process: You must still formally dispute the review through your Google Business Profile, providing detailed reasons for its inauthenticity.
- Reviewer Reporting: Reporting the reviewer’s profile itself as potentially fake is now features a more robust verification process by Google, increasing its effectiveness.
- Geolocation Verification: In 2026, Google places greater emphasis on reviewer geolocation; reviews from users demonstrably far from your business location are more easily flagged.
The Australian Competition and Consumer Commission (ACCC) actively monitors online reviews, and Google is increasingly responsive to legitimate concerns about misleading or deceptive content. However, simply *claiming* a review is fake isn’t enough; you need demonstrable evidence. Google’s algorithms are also becoming more sophisticated at detecting coordinated review campaigns, but proactive monitoring and reporting remain crucial for Australian businesses.
Rather than navigating these complex technical requirements yourself, you can simply reach out to our team. At ROI.com.au, we can take care of all this for you—visit our contact page to get started.
