TikTok’s ‘For You’ page (FYP) algorithm currently delivers content to users based on a complex system of signals, aiming to predict individual preferences and maximise engagement in Australia.
The algorithm doesn’t rely solely on follower count. Instead, it prioritises several key factors: user interactions (likes, comments, shares, completion rate of videos), video information (captions, sounds, hashtags – including trending Australian hashtags), and device and account settings (language preference, country setting, device type). As of December 2025, TikTok is increasingly weighting ‘dwell time’ – how long a user spends watching a video – as a crucial signal. TikTok Ads Manager now includes detailed analytics on average watch time per ad, allowing businesses to optimise content accordingly.
In 2026, TikTok plans to further integrate AI-powered content recommendations, potentially allowing for even more personalised FYPs. TikTok is also rolling out enhanced safety features in Australia, which may subtly influence content visibility. Understanding these signals, and creating content that encourages longer watch times, is key to organic reach on the platform.
