ChatGPT, as of early 2026, functions best when provided with highly specific, role-defined prompts – essentially, you’re instructing it to *act as* a particular expert to achieve a defined business outcome. The more context and constraints you provide, the more relevant and useful the output will be.
- Detailed Persona Assignment: Instead of “write a social media post”, try “Act as a marketing manager for a small plumbing business in Melbourne. Write a Facebook post promoting a winter heating system check, targeting homeowners aged 35-55.”
- Output Format Specification: Explicitly state the desired format – “Generate a table comparing three competitor pricing plans”, or “Write five subject lines for an email campaign, each under 60 characters.”
- Data Integration (via APIs): Current systems include ChatGPT integrations allowing direct access to your CRM or marketing automation platforms, enabling personalised prompts based on customer data.
In 2026, Australian businesses must also be mindful of compliance. Prompts requesting content related to financial advice, health claims, or legal matters require careful review to ensure adherence to ASIC regulations and Australian Consumer Law. ChatGPT now features built-in disclaimers for sensitive topics, but responsible oversight remains crucial. Furthermore, prompts should avoid perpetuating biases or discriminatory language, aligning with Australian anti-discrimination legislation.
Rather than navigating these complex technical requirements yourself, you can simply reach out to our team. At ROI.com.au, we can take care of all this for you—visit our contact page to get started.
