Google Analytics 4 (GA4) works by using a JavaScript tag placed on your website to collect data about user behaviour, which is then processed and presented in a reporting interface. As of early 2026, GA4 is the standard for web analytics, replacing Universal Analytics, and is crucial for understanding your Australian customer base.
- Automated Data Streams: GA4 now features seamless integration with Google Ads, Search Console, and YouTube, allowing for a unified view of your marketing performance.
- Enhanced Measurement: Current systems include automatically tracked events like page views, scrolls, outbound clicks, and site search, reducing the need for extensive custom tagging.
- Privacy-Focused Design: GA4 is built with user privacy in mind, aligning with evolving Australian data regulations and consumer expectations. It utilises modelled data where consent isn’t explicitly given.
- Cross-Platform Tracking: GA4 allows you to track users across both your website and mobile app (if applicable) within a single property.
In 2026, Australian businesses must also consider the implications of the Online Privacy Act and ensure GA4 is configured to respect user consent preferences. Correct implementation is vital for accurate reporting and avoiding potential compliance issues. A basic GA4 setup, including data stream configuration and essential event tracking, typically takes between 5-10 business days for a small business with a standard website. More complex setups, involving e-commerce tracking or custom event implementation, can take longer.
Rather than navigating these complex technical requirements yourself, you can simply reach out to our team. At ROI.com.au, we can take care of all this for you—visit our contact page to get started.
