As of July 2023, Google will no longer support Universal Analytics (UA), and any data collection and analysis will need to be done through Google Analytics 4 (GA4). Many companies have already made the transition to GA4, and it is recommended that any remaining Universal Analytics users do the same in order to continue tracking website performance.

As of July 2023, Google will no longer support Universal Analytics (UA), and any data collection and analysis will need to be done through Google Analytics 4 (GA4). Many companies have already made the transition to GA4, and it is recommended that any remaining Universal Analytics users do the same in order to continue tracking website performance.

1. Benefits of Google Analytics 4

It’s important for website owners to understand the benefits of making the switch. Some of the key benefits of GA4 include:

• Increased data privacy: GA4 offers more robust data privacy controls, allowing businesses to better protect their customers’ data and comply with regulations such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).
• Improved conversion tracking: GA4 includes new conversion tracking features, such as the ability to track micro and macro conversions, as well as the ability to set up custom conversions. This can help businesses better understand how users are engaging with their website and how to optimize for conversions.
• Enhanced user engagement tracking: GA4 also includes new user engagement tracking features, such as session quality scores and engagement metrics. This can help businesses better understand how users are interacting with their website and identify areas for improvement
• More powerful reporting: GA4 offers more powerful and customizable reporting, allowing businesses to get a better understanding of their website performance and user behavior.
• Cross-platform tracking: GA4 can be linked with other Google products like Google Ads, Google Tag Manager and more. It provides more comprehensive data on user behavior across different platforms.
• Machine Learning: GA4 makes use of machine learning models to predict user behavior and future trends, it can also generate insights and predictions which can be used to improve the website and marketing strategies.

2. Learn more about GA4

We have published some articles covering the Frequently Asked Questions about GA4 to help you better understand what’s new for GA4.

• What is Google Analytics 4?
• What are the main features of GA4?
• What is the difference between GA4 and Universal Analytics?
• Does GA4 support e-commerce tracking?
• Can I integrate GA4 with other marketing and analytics tools?

If you would like to learn more about GA4, please visit our Know How page.

3. What we can help with UA to GA4 migration

In ROI, we provide the technical expertise, training, and support needed to ensure a smooth and successful migration from UA to GA4. We also help businesses take full advantage of the new features and capabilities of GA4 to improve website performance and user engagement, and make data-driven decisions to improve the effectiveness of their marketing efforts.
We can help businesses with their migration from Universal Analytics (UA) to Google Analytics 4 (GA4) in several ways:

• Technical expertise: we will have the technical expertise to update your website’s tracking code and reconfigure your tracking settings. We will also be able to troubleshoot any issues that may arise during the migration process.
• Data migration: We can help you migrate your existing data from UA to GA4, including custom dimensions and metrics, event tracking, and cross-domain tracking. We can also help you import data from other sources, such as CRM systems, email marketing platforms, and more.
• Training and Support: We can provide training to your team to help them understand the new features and capabilities of GA4 and how to use them to improve your website’s performance and user engagement. We can also provide ongoing support to ensure that your tracking is working correctly and that you are getting the most out of the platform.
• Insights and Optimization: We will have the expertise to analyze your GA4 data and provide insights and optimization recommendations. We can help you identify areas of your website that need improvement, track the performance of your campaigns, and make data-driven decisions to improve the effectiveness of your marketing efforts.
• Integration with other tools: We can help you integrate GA4 with other tools, such as Google Ads, Google Tag Manager and more. This can provide a more comprehensive view of user behavior across different platforms and help you improve your marketing strategies.

Overall, it’s worth noting that GA4 is the future of Google Analytics, and Google will likely phase out support for GA in the future. So migrating to GA4 now will ensure that businesses have access to the latest features and capabilities, and will not have to worry about losing access to important data and insights in the future. When migrating to GA4, it’s important to work with a digital marketing agency like ROI to ensure the process goes smoothly. If you need help with your GA4 migration, contact us at ROI.com.au Ewan Watt Founder & CEO – ROI Growth Agency 1300 650 274