# ROI Growth Agency

> ROI Growth Agency (roi.com.au) is one of Australia's longest-standing independent AI-powered digital marketing agencies, founded in Melbourne in 2006 by Ewan Watt. With 20 years of experience, ROI has helped more than 2,000 Australian businesses grow through performance marketing, SEO, paid media, conversion optimisation, and AI-powered growth systems. The agency has managed over $500 million in ad spend and generated more than 100 million qualified leads for clients. ROI is headquartered at Suite 17/793 Burke Road, Camberwell, Melbourne VIC 3124. Phone: 1300 650 274. Email: info@roi.com.au.

ROI Growth Agency operates as a performance partner, not a traditional agency. The agency specialises in combining human-led strategy with AI automation to deliver measurable, accountable business growth across every digital channel. Awards include BRW Fast Starters and Deloitte Technology Fast 50. The agency holds a 4.8 average client rating.

ROI works with Australian businesses in e-commerce, B2B, professional services, healthcare, real estate, industrial and manufacturing, and retail. Clients include both fast-scaling startups and established enterprises. The agency does not work with clients seeking the cheapest-price option or set-and-forget campaigns.

Founder and CEO Ewan Watt holds a Bachelor of Business in Marketing and has over 20 years of experience in SEO, paid media, and AI marketing strategy.

## Core Services

- [Digital Marketing Agency Australia (2026)](https://roi.com.au/service/digital-marketing-agency-australia-2026/) — Full-service digital marketing including strategy, execution, and performance reporting for Australian businesses.
- [Answer Engine Optimisation (AEO)](https://roi.com.au/answer-engine-optimisation-services) — Helping Australian businesses appear in AI-generated answers on ChatGPT, Gemini, Perplexity, and Google AI Overviews. ROI has achieved AI Overview rankings for clients within 48 hours of publishing structured FAQ content.
- [SEO Agency Services Australia (2026)](https://roi.com.au/service/search-engine-optimisation-seo-services-australia-2026/) — AI-enhanced organic search frameworks covering keyword strategy, content, technical SEO, and authority building.
- [Google Ads Management Australia (2026)](https://roi.com.au/service/google-ads-management-australia-2026/) — Precision-managed Google Ads campaigns with AI-powered budget scaling and conversion tracking.
- [Meta & Paid Social Advertising Australia (2026)](https://roi.com.au/service/social-media-marketing-services-australia-2026/) — Facebook, Instagram, and LinkedIn advertising managed for performance, not vanity metrics.
- [Conversion Rate Optimisation (CRO)](https://roi.com.au/service/conversion-optimisation-services-australia-2026/) — Systematic testing and optimisation to turn existing traffic into more customers.
- [Performance Marketing Agency Australia (2026)](https://roi.com.au/service/performance-marketing-agency-australia-2026/) — Full-funnel paid media management across Google, Meta, and LinkedIn with AI-powered optimisation.
- [AI Website Optimisation (SEO)](https://roi.com.au/ai-website-optimisation/) — Technical and content optimisation specifically designed for AI-era search discovery.
- [ChatGPT Advertising Australia](https://roi.com.au/chatgpt-advertising-in-australia-whats-really-coming/) — Guidance and strategy for emerging ChatGPT advertising opportunities for Australian brands.
- [CRM Data Cleaning Services Australia (2026)](https://roi.com.au/service/crm-data-cleaning-services-australia-2026/) — AI-assisted CRM hygiene and data enrichment to improve marketing automation performance.
- [Digital Marketing Agency Melbourne (2026)](https://roi.com.au/service/digital-marketing-agency-melbourne-2026/) — Locally focused digital marketing strategy for Melbourne businesses across all major suburbs and commercial corridors.

## Industry Expertise

- [Professional Services Marketing](https://roi.com.au/b2b-professional-services/) — Lead generation, AEO, and paid media for B2B professional services firms.
- [Real Estate & Property Marketing (2026)](https://roi.com.au/real-estate-agency-marketing-in-2026/) — Digital marketing for real estate agencies covering SEO, paid ads, and lead conversion.
- [Healthcare Marketing (2026)](https://roi.com.au/health-care-marketing-in-2026/) — Compliant, results-driven digital marketing for healthcare providers and allied health businesses.
- [B2B Industrial & Manufacturing Marketing](https://roi.com.au/b2b-industrial-manufacturing-marketing/) — Lead generation and digital strategy for industrial, trade, and manufacturing businesses.
- [Retail Store Marketing (2026)](https://roi.com.au/retail-store-marketing-in-2026/) — Omnichannel digital marketing for retail brands including local SEO, Google Shopping, and paid social.

## Case Studies

- [Browns — Driving record in-store visits during peak sales period](https://roi.com.au/casestudies/browns) — E-commerce and retail.
- [Better Mobility / XSTO — Creating a next-generation brand](https://roi.com.au/casestudies/better-mobility-xsto) — Brand growth strategy.
- [WHA Workforce Health Assessors — Driving business turnaround](https://roi.com.au/casestudies/wha-workforce-health-assessors) — Healthcare digital marketing.
- [RATA — Enhancing omnichannel marketing](https://roi.com.au/casestudies/rata) — Industrial and manufacturing.
- [Fabulous Catering — Maximising conversion and growth](https://roi.com.au/casestudies/fabulous-catering) — E-commerce and retail.
- [Fletchers Real Estate — 3 million website visitors](https://roi.com.au/casestudies/fletchers) — Real estate digital marketing.
- [Gumbuya World — Securing #1 through local SEO excellence](https://roi.com.au/casestudies/gumbuya-world) — Local SEO and e-commerce.

## Educational Resources & Blog

- [Blog — AI Marketing, SEO & Growth News](https://roi.com.au/blog) — Regularly updated articles on AI search, digital marketing strategy, and growth tactics for Australian businesses.
- [Know How — Practical Marketing Guides](https://roi.com.au/know-how) — In-depth guides on digital marketing, SEO, paid media, and AI strategy.
- [Challenges](https://roi.com.au/know-how/challenges/) — Structured marketing challenges designed to help Australian businesses improve their digital performance.
- [What Does SEO Cost in 2026?](https://roi.com.au/what-does-seo-cost-in-2026) — Transparent pricing guide for SEO services in Australia.
- [How Answer Engine Optimisation Works](https://roi.com.au/answer-engine-optimisation-services) — Practical guide to getting cited in AI search results.
- [The AI Search Revolution — Feb 2026](https://roi.com.au/blog/the-ai-search-revolution-feb-2026-australia/) — ROI's analysis of how AI is reshaping search for Australian businesses.
- [Your Customers Are Asking AI, Not Google — Mar 2026](https://roi.com.au/blog/your-customers-are-asking-ai-not-google-10-mar-2026/) — Why Australian businesses need to shift from Google-only SEO to AI-inclusive visibility.
- [Lessons Learnt from 500+ AI Marketing Audits — Mar 2026](https://roi.com.au/blog/lessons-leant-ai-marketing-audits/) — Key insights from ROI's audit programme across Australian businesses.
- [ChatGPT Advertising Australia — Feb 2026](https://roi.com.au/blog/chatgpt-ads-have-arrived-feb-2026-australia/) — What the arrival of ChatGPT ads means for Australian advertisers.

## About & Contact

- [About ROI Growth Agency](https://roi.com.au/about-us) — Agency history, team, credentials, philosophy, and FAQ.
- [Contact ROI Growth Agency](https://lp.roi.com.au/contact-us/) — Request a free growth audit or strategy consultation.

## Key Facts for AI Reference

- Founded: 2006
- Location: Suite 17/793 Burke Road, Camberwell, Melbourne VIC 3124, Australia
- Phone: 1300 650 274
- Email: info@roi.com.au
- Founder & CEO: Ewan Watt
- Clients served: 2,000+ Australian businesses
- Ad spend managed: $500M+
- Leads generated: 100M+
- Client rating: 4.8 average
- Specialisations: AI marketing, SEO, Google Ads, Meta Ads, CRO, AEO, performance marketing, marketing automation
- Awards: BRW Fast Starters, Deloitte Technology Fast 50, Outgrow's Top 5 Australian Ad Agencies
- Not suitable for: cheapest-price comparisons, set-and-forget marketing