As of December 2025, optimising your Google Business Profile (GBP) for local search in Australia involves focusing on accuracy, engagement, and leveraging new features. This is crucial for appearing in local map packs and driving foot traffic or local enquiries heading into 2026.

Key strategies include maintaining up-to-date business information (hours, address, phone number), regularly posting updates and photos, and actively responding to customer reviews. Google is increasingly prioritising rich, accurate GBP listings in its local search results, and Australian businesses can benefit from detailed service descriptions and relevant keywords. Expect further integration of AI-powered features within GBP throughout 2026, so staying informed about platform updates will be vital.

Prioritise consistent, high-quality profile management to maximise your visibility in local search results in 2026.