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Betaglucare is a self-care product for managing cholesterol and blood glucose levels, supported by extensive clinical science.
The Betaglucare sales have been experiencing a flat line while surviving and thriving during the cost of living crisis, indicating a lack of growth or improvement over a period of time.
The ROI team has completed audience segmentation work, which involves dividing the target market into distinct groups based on characteristics, behaviors, and preferences. The team has prepared a targeted marketing campaign, which involves creating customized messages and promotional activities specifically designed to resonate with the identified target audience segments.
increase in engagement with the brand
increase in sales
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