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Betaglucare is a self-care product for managing cholesterol and blood glucose levels, supported by extensive clinical science.
The Betaglucare sales have been experiencing a flat line while surviving and thriving during the cost of living crisis, indicating a lack of growth or improvement over a period of time.
The ROI team has completed audience segmentation work, which involves dividing the target market into distinct groups based on characteristics, behaviors, and preferences. The team has prepared a targeted marketing campaign, which involves creating customized messages and promotional activities specifically designed to resonate with the identified target audience segments.
increase in engagement with the brand
increase in sales
Website sales surged as we strategically reduced budget in under performing areas and harnessed the power of their email list more efficiently. Record sales 3 month in a row!
Greg Butts
Director
At the very beginning of this e-commerce marketing project, we figured that Betaglucare was receiving steady amount of traffic but the lead conversions were poor and possibly the major reason was, the existing marketing promotions were not utilising the power of audience segmentation in a strategic way.
So we started looking into the issue for audience segmentations and started serving ads targeted to specific audiences that we believed will convert at a higher rate. Our conversion rate optimisation strategies are bullet proof and started showing results within a few weeks along with steady growth right after implementation.
This whole improvement in quality leads, higher conversions and increasing sale amounts every month made us confident about the e-commerce marketing strategies we have implemented for Betaglucare and allowed us to look into other marketing verticals such as email marketing which already started to bring in more sales every month.
We are proud to share this e-commerce marketing case study with everyone just to remind that there might be some hidden opportunities in our current marketing efforts and we are confident about planning and implementing a full proof ecommerce marketing strategy that may double up your sales volume.
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