1. Mobile-Friendly is a Must
Mobile devices are the heart of our digital world. In 2024, mobile advertising is forecast to be 77.3% of all digital ad spending. If your website isn’t mobile-friendly, you’re missing out on sales.
If your website takes more than 3 seconds to load, 40% of visitors will leave.
Questions to Consider:
- When was the last time you viewed your website from your mobile phone?
- What % of your website traffic is from mobile devices
2. Google Ads Dominance
Google Ads and pay per click advertising remains popular. Businesses make an average of $2 for every $1 on Google Ads.
Questions to Consider:
- What is your current return on Google Ads Spend?
- When was the last time you audited your Google Ad account?
3. The Power of SEO
68% of online experiences begin with a search engine. If your website is not optimised for potential customers, you are missing out on valuable and qualified traffic.
Questions to Consider:
- When was the last time you updated your SEO keyword strategy?
- What are the keywords which generate the most sales for your business?
4. Email Marketing ROI
Email marketing boasts an astonishing 3800% ROI. For every dollar invested, you can earn $38. Money for Jam!
Email isn’t going anywhere. In 2024, the number of global email users is predicted to be over 4.3 billion. It’s a reliable channel for reaching a vast audience.
Questions to Consider:
- What % of your sales are from existing customers?
- When was the last time you reviewed your email marketing list?
5. Social Media Advertising
Social media advertising is used for both branding and sales generation. In 2024, social media ad spending is expected to reach $59.86 billion. Put simply, social media advertising needs to be part of your marketing mix.
If you don’t have many followers and are posting regularly, it is time to invest in social media advertising. Better reward for effort.
Questions to Consider:
- How many users currently view your organic social posts?
- What target audience do you want to grow the most in 2024?
Emerging Marketing Trends
1. Voice Search on the Rise
With voice-activated devices becoming commonplace, voice search is making waves. It’s predicted that 50% of all searches will be voice searches by 2024.
Tip – Updated your SEO strategy to include conversation language.
2. Video Content First
Video content is the king of the digital jungle. Over 85% of internet users watch online video content monthly. To stand out, make sure your video content is engaging and visually appealing.
Tip – Make video part of your SEO and content strategy.
3. AI and Chatbots
Artificial Intelligence (AI) and chatbots are reshaping customer service. In the last year, 67% of consumers worldwide used a chatbot for customer support.
Tip – respond faster customers by introducing basic AI functionality on your website and thank you pages.
Ready to leverage the latest marketing strategies for groundbreaking success in 2024?
Thanks for reading,
Ewan Watt