It’s normal to have ups and downs in business.
However, it can be frustrating and stressful when you have slow days, busy days, big months and slow months.
Do you really know what is working and what is NOT?
The Current Market. In the current economic climate, it’s easy to accept comments such as it must be the market.
But is that really the case? GAP Analysis & Taking Control.
At ROI Growth Agency, one of our values is we can never blame the market if results are down, we must present an alternative solution & plan.
One of the powerful ways we improve results at ROI is to implement a GAP ANALYSIS.
The ROI GAP Analysis includes
- Selecting a Time Period
- Calculating the Variance in:
- Traffic
- Profile of Traffic
- Page Performance
- Calls
- Leads
- Sales
This process and data provides clarity on exactly what the difference is, and where the variance is coming from.
If the data shows there was a 25% reduction in search, market factors might be at play.
From our experience this is rarely the case and there is always the opportunity to take market share.
Implementing a GAP Analysis and a discipline of consistently reporting the same data points over the same period, really help drives consistent results from your marketing.
Thanks for reading ROI Blog.