As of December 2025, optimising your Google Business Profile (GBP) for local search in Australia involves leveraging new AI-powered features and prioritising authentic customer interactions. Heading into 2026, focus on detailed service descriptions and high-quality, location-specific photos and videos.

Key strategies include actively responding to all reviews within 24-48 hours to demonstrate engagement and improve local ranking factors. Utilise the “Updates” feature for promotions and news, and ensure your business hours and contact details are consistently accurate across all platforms. Australian businesses can also explore GBP’s messaging feature, which is gaining traction for direct customer communication.

Look ahead to 2026 for even more AI-driven insights within GBP, helping you understand customer behaviour and refine your local SEO efforts for measurable business results.