As of December 2025, Australian small businesses should explore TikTok’s growing suite of ad features, particularly its enhanced targeting options and shoppable video formats, to drive measurable results. The platform is increasingly focusing on direct conversion tools, making it a stronger contender for ROI.

Key developments for 2026 include expanded in-feed ad placements and greater integration with e-commerce platforms, allowing for seamless product discovery and purchase. Specifically, TikTok Shop’s rollout across Australia is expected to mature, offering businesses direct sales channels. Businesses should also look into TikTok’s AI-powered creative tools, which are designed to help optimise ad performance with less manual input.

To maximise impact in 2026, focus on creating authentic, engaging video content tailored to TikTok’s unique algorithm and audience preferences.